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COMPREHENSIVE FUNDRAISING CAMPAIGNS IBD

MICHAEL J WORTH
ROWMAN & LITTLEFIELD PUBLISHER
02 / 2022
9781475862133
Inglés

Sinopsis

This book includes case studies of comprehensive campaigns at eight varied institutions of higher education. In each case, a campaign was part of an institutional strategy for growth and change. Many of the campaigns marked a turning point in the institution&rsquo,s history. They are not just stories about campaigns, they are examples of institutional strategies for growth and change.The case studies include widely varied institutions: a relatively young private university campaigning to enhance its research standing, a distinguished private university moving beyond near-destruction to pursue bold goals, a prestigious public university aiming to sustain momentum in its third century, a public university raising funds to enhance its own programs and bring economic rejuvenation to its region, a public university focused on the economic mobility of its diverse students and undertaking its first campaign, a unique liberal arts college turning to philanthropy to implement an innovative new financial model, a distinguished historically Black college for women seeking resources to continue and increase its excellence, and a community college raising funds to help address urgent economic and social priorities of the city and county that it serves. Their campaign goals ranged from $40 million to $5 billion!