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ADVANCES IN BUSINESS AND MANAGEMENT FORECASTING IBD

EMERALD GROUP PUBLISHING LIMIT
05 / 2009
9781848555488
Inglés

Sinopsis

Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and forecasting for strategic business decisions.