Portada

UNDERSTANDING THE MARKETING EXCEPTIONALITY OF PRESTIGE PERFU IBD

ROUTLEDGE
05 / 2023
9781032570167
Inglés

Sinopsis

Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, established brands? launches often fail, despite extensive marketing research and lavish resources. With case studies from Jill Sander, Estee Lauder and Dior, this book debunks the classic marketing techniques which often hinder the success of new perfume