Portada

DOES MARKETING NEED REFORM? IBD

ROUTLEDGE
02 / 2006
9780765616982
Inglés

Sinopsis

Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing?s timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.