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A CROSS-CULTURAL THEORY OF VOTER BEHAVIOR IBD

ROUTLEDGE
04 / 2008
9780789027351
Inglés

Sinopsis

A Cross-Cultural Theory of Voter Behavior examines the facets of political marketing and its direct relationship with the voter. Using empirical testing to determine whetherávoter behavior in established and emerging democracies is predictable, this book suggests a ground-breaking cross-cultural model with theoretical and strategic global implications.