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MARKETING OF SERVICES IBD

VIBRANT PUBLISHERS
03 / 2025
9781636514345
Inglés

Sinopsis

Master Service Marketing in Retail & Healthcare!Marketing of Services: Retailing and Health CareábyáNaresh Malhotraádelves into theáunique challenges and strategiesáinvolved in marketingáintangible services-specifically ináretail and healthcare sectors. As part of theáLegend in Marketingáseries, this book presents groundbreaking research onáconsumer expectations, service quality, branding, and customer satisfactionáin service-driven industries.This volume exploresáservice differentiation, patient-centered healthcare marketing, customer experience in retail, and innovations in service delivery. It also highlightsáthe impact of digital transformation, AI, and data-driven personalization in modern service marketing.With real-world examples and expert analysis, this book is essential foráretail executives, healthcare marketers, business strategists, and researchersáaiming toáenhance service delivery, improve brand perception, and foster customer loyalty.Stay ahead in service marketing-get your copy today!