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INTERNATIONAL AND CROSS-CULTURAL MARKETING IBD

VIBRANT PUBLISHERS
03 / 2025
9781636514321
Inglés

Sinopsis

Understand Global Markets & Cultural Influences on Consumer Behavior!International and Cross-Cultural MarketingábyáNaresh Malhotraáexplores theácomplexities of marketing across bordersáand how cultural differences impact consumer behavior, branding, and market entry strategies. This volume in theáLegend in Marketingáseries provides a deep dive intoáglobal marketing theories, international business strategies, and cross-cultural consumer insights, helping professionals navigate todayâÇÖs interconnected economy.This book examineságlobal market segmentation, cultural adaptation of products, international branding, and emerging trends in digital globalization. Readers will gain a strong foundation in understanding howásocioeconomic, political, and technological factors shape international marketing strategies.Ideal forámarketing executives, business leaders, international trade professionals, and researchers, this book equips readers withádata-driven insights and frameworksáfor expanding into foreign markets while maintaining brand authenticity.Master the art of global marketing-get your copy today!