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MARKETING MANAGEMENT AND POLICY IBD

VIBRANT PUBLISHERS
03 / 2025
9781636514307
Inglés

Sinopsis

Strategic Marketing Decisions for a Changing Business Landscape!Marketing Management and PolicyábyáNaresh Malhotraáprovides a comprehensive exploration of marketing strategies, policies, and frameworks that drive business success. This volume in theáLegend in Marketingáseries delves into theáfundamental principles of marketing management, addressing critical topics such asámarket positioning, competitive strategy, pricing models, and branding policies.With insights drawn fromádecades of research, this book examines how businesses formulate and implementáeffective marketing policiesáto stay ahead in dynamic markets. It also coversáregulatory considerations, ethical marketing practices, and the evolving role of technologyáin shaping marketing decisions.This essential resource is designed forámarketing professionals, business strategists, policymakers, and researchersálooking to refine their marketing approaches and create sustainable growth strategies.Master the art of marketing management-get your copy today!