Portada

SALES PROMOTION TECHNIQUES IN SRI DAKSHIN RAGHAV COMPANY IBD

LAP LAMBERT ACADEMIC PUBLISHIN
03 / 2025
9786208433246
Inglés

Sinopsis

Sales promotion is one of the four aspects of promotion mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relation). Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, point of purchases display, and rebate (marketing).