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PHILIPPINE CINEMA AND THE CULTURAL ECONOMY OF DISTRIBUTION IBD

PALGRAVE MACMILLAN
01 / 2019
9783030036072
Inglés

Sinopsis

This book explores the complex interplay of culture and economics in the context ofáPhilippine cinema. It delves into the tension, interaction, and shifting movementsábetween mainstream and independent filmmaking, examines the film distribution andáexhibition systems, and investigates how existing business practices affect theásustainability of the independent sector. This book addresses the lack or absence of Asian representation in filmádistribution literature by supplying the much-needed Asian context and caseástudy. Itáalso advances the discourse of film distributionáeconomy by expounding on the formal and semi-formal film distributionápractices in a developing Asian country like the Philippines, where the thrivingápiracy culture is considered as âÇÖnormal,âÇÖ and which is commonly depicted and discussed in existing literature. As such, this will be the first book that looks into the specifics of the Philippine film distribution and exhibition system and provides a historical grounding of its practices.