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THE ECONOMICS OF THE SUPER BOWL IBD

DAVID BERRI / VICTOR A MATHESON / YVAN J K
PALGRAVE MACMILLAN
11 / 2020
9783030463694
Inglés

Sinopsis

The Super Bowl is the most watched sporting event in the United States.áBut what does participating in this event mean for the players, the halftime performers, and the cities who host the games?á Is there an economic benefit from being a part of the Super Bowl and if so, how much?This Palgrave Pivot examines the economic consequences for those who participate in the Super Bowl.áThe book fills in gaps in the literature by examining the benefits and costs of being involved in the game. Previously, the literature has largely ignored the affect the game has had on the careers of the players, particularly the stars of the game. The economic benefit of being the halftime performer has not been considered in the literature at all. While there have been past studies about the economic impact on the cities who host of the game, this book will expand on previous research and update it with new data.