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ETHICS IN THE ALCOHOL INDUSTRY IBD

ALEXANDRA J KENYON / SIMON J ROBINSON
AIAA
07 / 2009
9780230219885
Inglés

Sinopsis

Alcohol is a unique, legal drug thatáis linkedáclosely to personal and social identities andáwhichásubsequentlyáleads toábothápositive andánegative consequences. To set the scene a whistle-stop tour of major land-marks in the origins of alcohol, consumption patterns and moral attitudes in its social history is presented.áThe authorsádebate the rules, laws and voluntary codes of practice set in place which seem to restrict industry practice but provide a libertarian view of alcohol to the consumer.á This analysis in turn questions whose responsibility is it to restrict or enable alcohol consumption. á Despite the joint responsibilities suggested, young people are considered to need greater guidance and awareness of the alcocentric environment in which they live andáthe authorsáreflect upon the physical and psychological effects ?extreme drinking? may have on our young people. The attitude towards alcohol by religious faiths also provides understanding and enables dialogue of the personal and civic responsibility and this in turnáadds a non-commercial dimension toáthe discussion. á Sadly, no book on alcohol would be complete without a journey into alcoholism. Details of practical help and empathy for alcoholics who wish to take control of their addictionáare discussed taking us beyond the therapeutic arena as the only option.áIn conclusion the authorsáplace ethics and responsibilities in the arena of Corporate responsibilities and show how governments, industries, communities and the individual, supporting each other should enable alcohol to have a positive, social place in the 21st Century.