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MEDIA THEORIES AND APPROACHES IBD

PALGRAVE MACMILLAN
11 / 2008
9780230551626
Inglés

Sinopsis

PART I: CONVERGENCES Introduction.- Technologizing the World.- A Global View.- PART II: THEORIES Classics in Media and Effects.- Classics in Media and Ideology.- Classics in Reasoning About Information and its Ownership.- PART III: CONTENT, AUDIENCES AND EFFECTS Information Warfare and Modern Propaganda.- Transforming Cultures.- Brand China and Bollywood India.- PART IV: STRUCTURES AND ORGANISATION Governance and Digital Identities.- Interactive Media and News.- Media Economics.- Games.- Media Research.- Conclusion.