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COMPETITIVENESS OF CHINESE FIRMS IBD

AIAA
11 / 2014
9780230222465
Inglés

Sinopsis

Competitiveness of Chinese Firms seeks to provide answers to important and urgent questions such as what exactly underpins competitiveness in the 21st century, and howáChinese firms could squeeze themselves into theáranks of top firms in the world within a short period of time. The book aims to explore and answer these questions by drawing upon over 30 years of observation and research on key Chinese companies,áincluding Geely, Lenovo, Haier, Huawei and TCL. In particular, this book looks at how competitive advantage can be delivered through strategic management of technology and innovation, and focuses on the in-depth analyses of intangible resources, such as leadership, vision and strategy, knowledge creation, technology strategy, entrepreneurship and innovation.