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OPINION MINING IN INFORMATION RETRIEVAL IBD

NILANJAN DEY / POONAM CHAUDHARY / SURBHI BHA
SPRINGER
05 / 2020
9789811550447
Inglés

Sinopsis

This book discusses in detail the latest trends in sentiment analysis,focusing on 'how online reviews and feedback reflectáthe opinions of users and have led to a major shift in the decision-making process at organizations.' Social networking has become essential in todayâÇÖs society. In the past, peopleâÇÖs decisions toábuy certain products (and companiesâÇÖ efforts to sell them) were largely based onáadvertisements, surveys, focus groups, consultants, and the opinions of friends and relatives. But now this is no longer limited to oneâÇÖs circle of friends, family or small surveys,it has spread globally to online social media in the form of blogs, posts, tweets, social networking sites, review sites and so on.Though not always easy, the transition from surveys to social media isácertainly lucrative. Business analytical reports have shown that many organizations have improved their sales, marketingáand strategy, setting up new policies and making decisions based on opinion mining techniques.á