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URBAN SOCIAL LISTENING IBD

ERIN GRAVES / HENRY RENSKI / JUSTIN B HOLLA
PALGRAVE MACMILLAN
04 / 2018
9781349955398
Inglés

Sinopsis

This book analyses newásoftware tools and social media dataáthat can be used to explore the attitudes of people in urban places. It reports on the findings of several research projects that have haveáexperimented with usingámicroblogging data in conjunction with diverse quantitative and qualitative methods, includingácontent analysis and advanced multivariate statistics.Applied researchers, planners and policy makers have only recently begun to explore the potential ofáBig Data to help understand social attitudes and to potentially inform local policy and developmentádecisions. This book provides an original analysis into how Twitter can be used to describe the urban experience and peopleâÇÖs perception of place, as well as offeringásignificantáimplications for public policy. It will be of great interest to researchers in human geography, social media, cultural studies and public policy.