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THE MORAL MEDIA IBD

LEE WILKINS / RENITA COLEMAN
ROUTLEDGE
12 / 2004
9780805844757
Inglés

Sinopsis

The Moral Media provides readers with preliminary answers to questions about ethical thinking in a professional environment. Representing one of the first publications of journalistsâÇÖ and advertising practitionersâÇÖ response to the Defining Issues Test (DIT), this book compares thinking about ethics by these two groups with the thinking of other professionals.This text is divided into three parts:*Part I includes chapters that explain the DIT and place it within the larger history of three fields: psychology, philosophy, and mass communication. It also provides both a statistical (quantitative) and narrative (qualitative) analysis of journalistsâÇÖ responses to the DIT.*Part II adds to scholarship theory building in these three disciplines and makes changes in the DIT that adds an element of visual information processing to the test.*Part III explores the larger meaning of this effort overall and links the results to theory and practice in these three fields.áThe Moral Media pursues connections among various intellectual disciplines, between the academy and the profession of journalism, and among those who believe that what journalists do is essential. As a result, this book is appropriate for aspiring journalists, scholars in journalism and mass communication, psychologists, particularly those interested in human development and behavior, and philosophers.