Portada

PERSONAL BRANDING IN THE KNOWLEDGE ECONOMY IBD

ROUTLEDGE
05 / 2024
9781032013381
Inglés

Sinopsis

Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals? knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.