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ADVERTISING MEDIA WORKBOOK AND SOURCEBOOK IBD

ROUTLEDGE
04 / 2015
9780765640949
Inglés

Sinopsis

Thisábook provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the bookâÇÖs 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact unitsácoveráall key topics including communication planningáand media strategies.áA media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.Designed for practitioners and students,áthe latestáedition includes new exercises with new media formats and digital media andánew units devoted to popular social media channels.