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THE CHINESE WAY IBD

JIE XU / MIN DING
ROUTLEDGE
09 / 2014
9780415534963
Inglés

Sinopsis

As business becomes increasingly globalized and Chinaáestablishes itságrowing role in the international business environment, developing an understanding of the complex culture is important to anyone acting in the global arena. This book offers readers a thorough and nuanced resource to that end,ádescribing the ever-evolving Chinese way of life circa 2014, based onáextensive primary and secondary data. Taking an anthropological approach to achieve a well-rounded representation, the book covers 51 topics that would have been studied if China were a newly discovered civilization. Itáexplores the cultureáthrough its examination of the nine core concepts that best represent the Chinese way of life. While the book is a rigorous treatment of the Chinese way of life, it is also filled with personal stories and perspectives from close to 1000 successful Chinese from academia, business, and government. The Chinese Way equipsáinternational business students, scholars, and practitionersáwith a deep understanding of a society that is a major player in global business today and offers a foundation for successful business interactions with Chinese companies, organizations, and people.