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ENTREPRENEURSHIP IBD

JOHN LEGGE / KEVIN HINDLE
BLOOMSBURY 3PL
05 / 2004
9781403901606
Inglés

Sinopsis

Entrepreneurship: Context, Vision & Planning enables final year undergraduate and postgraduate students to combine theory and practice in order to create successful new enterprises. Using a clear and comprehensive style, these experienced authors demonstrate the ways in which entrepreneurship has links with history, economics, law and politics. This innovative and unique text includes: - An ethical emphasis illustrating the many social benefits of a successful business. - A technological awareness due to a large number of computer and hi-tech industry examples. - A chapter debating the future of entrepreneurship. - Guidance on how to develop a successful business plan. Author Biographies: John Legge and Kevin Hindle both teach in the Australian Graduate School of Entrepreneurship at the Swinburne University of Technology. Visit the companion website at: www.palgrave.com/business/legge which includes: - Comprehensive teaching guide. - Powerpoint slide presentation for a 12 lecture course. - Testbank comprising of over 100 short answer questions (with answers). - Downloadable student workbook. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/legge/