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REVIEW OF MARKETING RESEARCH IBD

EMERALD GROUP PUBLISHING LIMIT
07 / 2011
9780857248978
Inglés

Sinopsis

This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.