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MILLENNIALS, GENERATION Z AND THE FUTURE OF TOURISM IBD

CHANNEL VIEW PUBLICATIONS
06 / 2022
9781845417611
Inglés

Sinopsis

This book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining tourism. It explores the present and future challenges faced by the tourism industry as a result of the generational turnover and the role a generational perspective can play in helping the industry recover from the COVID-19 crisis.