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THE SAGE HANDBOOK OF POLITICAL ADVERTISING IBD

SAGE PUBLICATIONS, INC
06 / 2006
9781412917957
Inglés

Sinopsis

The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments.áá