Esta web utiliza cookies propias y de terceros que nos permiten optimizar tu experiencia en el sitio web, evaluar su rendimiento, generar estadísticas de uso y mejorar y añadir nuevas funcionalidades. Mediante el análisis de tus hábitos de navegación podemos mostrar contenidos más relevantes y medir las interacciones con la web.
Puede obtener más información aquí.

Avanzado
Artículos
Portada

UNDERSTANDING BELIEF, ATTITUDE, AND BEHAVIOR IBD

BRANDT W PRYOR / BRANDT WPRYOR
INFORMATION AGE PUBLISHING
02 / 2022
9781648026157
Inglés

Sinopsis

This book is a step-by-step guide for correctly applying Fishbein and AjzenâÇÖs theories which together form ' . . the dominant conceptual framework for predicting, explaining, and changing human social behavior' (Ajzen, 2012). Evaluators and educational researchers, however, have often made less than optimal use of the theory of reasoned action, and the later theory of planned behavior, to understand, measure, and influence beliefs, attitudes, and behavior. This book is written expressly for investigators who are not trained in attitude theory and measurement. It provides examples from the fields of evaluation and educational research at each step, including many from the authorâÇÖs applications. This book offers clear conceptual and operational definitions of belief, attitude, behavior, and other variables that are components of the theories. Figures illustrate relations among the variables. One chapter critically reviews efforts to apply the theories in evaluation and educational research, using positive and negative examples.áThe author has 30 yearsâÇÖ experience in evaluation and research, a doctorate in education, and training in attitude theory and measurement with Martin Fishbein. The authorâÇÖs dissertation study was the first successful application of the theory of reasoned action to the issue of participation in adult education, and prompted others in that field to apply the theory.