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BRAND NEW WORLD IBD

SARAH J KAY
CREATE A BOLD FUTURE LLC
06 / 2021
9781737246909
Inglés

Sinopsis

Brand New Worldáequips next-generation CEOs and CMOs to embrace creative thinking, feel confident in making impactful billion-dollar choices, and harness the power of their brand and leadership teams to create a bold future.Humanity faces complex global challenges. People around the world want to make progress towards a better life, community, and world and they expect brands to play a role in creating this bold future.áBrand New Worldáis a clarion call to recognise that itâÇÖs no longer enough for leaders of powerful brands to be motivated only by financial growth.The biggest brands have the resources to bring people with shared vision and values together and to mobilise change through their voice on a scale large enough to make a difference. CEOs and CMOs hold the keys to creating a better world but they face significant barriers to leveraging the power of brands to supercharge humanityâÇÖs progress.Brand New Worldáexplains how to:âÇó Develop a brand vision and strategy which articulates the brandâÇÖs role in creating a bold future.âÇó Align resources to create measurable value for all stakeholders beyond financial growth.âÇó Encourage next-generation leaders to make choices about how they lead your brand.