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ARTISAN PUBLIC RELATIONS IBD

PAUL WAGNER
WAG PRESS
07 / 2020
9780984910380
Inglés

Sinopsis

Over the past few decades the world of artisan food and beverages has exploded.áBut for most producers, major challenges remain.áWith limited marketing budgets, your only hope is to be more cost-effective, more targeted, and smarter than your competition.áWhether you are selling your hand-crafted products through a tasting room, distributor, local retailers, or Etsy, this book gives you focused and practical advice on how to increase your sales, promote your brand, and make sure your company is profitable.Paul Wagner has been an instructor at Napa Valley College for the past twenty-five years and teaches at the Culinary Institute of America at Greystone.áHe is also a guest lecturer at many universities and has spoken at more than eighty conferences throughout the world on wine, tourism, public relations, andámarketing. In 1991, Paul founded Balzac Communications & Marketing, where his clients have included everyone from Constellation Wines and Diageo to a host of artisan wine, food, and regional tourism clients.