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STRATEGY FOR BUSINESS IBD

SAGE PUBLICATIONS UK
11 / 2001
9780761974130
Inglés

Sinopsis

`This excellent volume brings together some of the most influential readings in business strategy and explores the content and process of business strategy... a comprehensive introduction to the literature and will become required reading for students of economics, organizational behaviour and business? - Costas Markides, London Business SchoolThis dynamic selection includes classics in the field of strategy which continue to provide the theoretical background of more recent innovative work. This is a course reader for The Open University undergraduate course Business Behaviour in a Changing World (B300).