Portada

EARLY WARNING IBD

AMACOM
09 / 2003
9780814432068
Inglés

Sinopsis

Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action. With strong opinions and wry humor, world-recognized expert Gilad reveals how to anticipate and react to early signs of trouble.