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WHY SOME COMPANIES EMERGE STRONGER AND BETTER FROM A CRISIS IBD

AMACOM
03 / 2005
9780814413272
Inglés

Sinopsis

Like many companies over the last few years, yours has probably done a great deal to reassess its physical, strategic, and financial vulnerabilities. But there is a huge difference between business continuity planning and true crisis management. Ian Mitroff has created a plan that goes well beyond 'disaster preparedness' to help your company get accustomed to working in the face of some unsettling facts.