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THE BRAND BUILDING PLAYBOOK IBD

WOUTER CHöMPFF
PACEM HOLDING B.V
10 / 2019
9789083024929
Inglés

Sinopsis

&ldquo,If you&rsquo,re building a business, it starts with brand building. If that&rsquo,s not your expertise, this terrific entrepreneur will hold your hand every step of the way.&rdquo, - Bob Dorf, Author of The Startup Owners ManualIt&rsquo,s hard to start something. You&rsquo,re facing brutal competition from other entrepreneurs, writers or app developers &ndash, all hoping to make it big.Also, your audience is busy, tired and overwhelmed. They&rsquo,ve got a billion ways to spend their time and money &ndash, so why on you?Only a powerful brand will persuade your audience.Luckily, the award-winning founder of Hamwells, Toby and BrandBuilding.com wrote a playbook for building yours. It&rsquo,s full of direct, no-bullsh*t, practical advice on what to do and how to do it. The Brand Building Playbook is a guide that gives you:1. A solid understanding of brand psychology.2. A clear process for brand building.3. Easy steps for every budget to:- Strategize how your brand can be valuable.- Design the identity that communicates this value.- Build a powerful brand experience.The book includes over 250 illustrations and a collection of FREE tools to build your own brand.Whether you&rsquo,re launching a startup, starting a rockband or running for office, The Brand Building Playbook helps you win in your market.