Portada

CONTENT STRATEGY IBD

XML PRESS
12 / 2012
9781937434168
Inglés

Sinopsis

If you?ve been asked to get funding for a content strategy initiative and need to build a compelling case, if you?ve been approached by your staff to implement a content strategy and want to know thebusiness benefits, or if you?ve been asked to sponsor a content strategy project and don?t know what one is, this book is for you.Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.