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FUN IS GOOD IBD

ADVANTAGE MEDIA GROUP
06 / 2012
9781599323343
Inglés

Sinopsis

Maverick marketing whiz Mike Veeck is ready to share his simple, fail-proof formula for business success: Make work fun and you?ll create a culture of creativity that attracts the best employees and encourages customers to spend their money. Veeck stresses the need to reexamine the way business is conducted, from employer-employee relationships to customer service. The Fun Is Good philosophy has worked to make enjoyable evenings for all at Veeck?s ballparks but has also transformed a half-dozen struggling or start-up teams into a thriving $25 million business. Peppered with firsthand accounts from businesspeople who have benefited from Veeck?s philosophy, Fun Is Good is an innovative, off-the-beaten-track approach to getting the most out of your work life, in and outside the office.