Esta web utiliza cookies propias y de terceros que nos permiten optimizar tu experiencia en el sitio web, evaluar su rendimiento, generar estadísticas de uso y mejorar y añadir nuevas funcionalidades. Mediante el análisis de tus hábitos de navegación podemos mostrar contenidos más relevantes y medir las interacciones con la web.
Puede obtener más información aquí.

Avanzado
Artículos
Portada

SOLD IN SIXTY SECONDST IBD

ANN MCWILLIAMS / CRAIG A ISRAEL / CRAIG AIS
AUTHORHOUSE
08 / 2005
9781420852615
Inglés

Sinopsis

Sold in Sixty Seconds is everything you need to know about broadcast advertising that really works. Learn what keeps listeners? attention--and what drives them away. Find out how to capture attention before the first word is spoken. Discover the secrets of working your advertising message into long-term memory so customers will think of you when they need your product or service.In a short-attention-span economy, the right jingle can mean the difference between an ad that works and an ad that?s switched off. Did you know...13% of listeners will change stations during the first ad* 93 listeners out of 100 will switch stations after four ads* The trend is for stations to pack more ads into less airtime Broadcast advertising is a game of seconds. A great jingle can give you the edge.You?ve got something to sell and a story to tell. And you?ve only got a minute - maybe less. Successful advertisers use music to set the stage because nothing can instantly grab attention and then stick in consumer memory like a great jingle. Nothing.