Esta web utiliza cookies propias y de terceros que nos permiten optimizar tu experiencia en el sitio web, evaluar su rendimiento, generar estadísticas de uso y mejorar y añadir nuevas funcionalidades. Mediante el análisis de tus hábitos de navegación podemos mostrar contenidos más relevantes y medir las interacciones con la web.
Puede obtener más información aquí.

Avanzado
Artículos
Portada

PERSPECTIVES ON INTERNATIONAL BUSINESS IBD

JOHN KUADA
ADONIS & ABBEY PUBLISHERS
01 / 2016
9781909112551
Inglés

Sinopsis

Globalization has produced opportunities and challenges that countries and firms respond to with a variety of policies and strategies. Approaches that scholars may find intuitively appealing may be considered inappropriate in some contexts. This book highlights the diversity of challenges, opportunities as well as the policy and strategy options that governments and businesses have considered useful in different operational contexts. It brings together research done by scholars at the International Business Centre, Department of Business and Management at Aalborg University, Denmark, and seeks to provide inspiration for further research into some key international business issues.Issues discussed include the following:á á·áááááááá The role of social capital in the internationalization process of firms.á·áááááááá Downstream and upstream aspects of internationalization.á·áááááááá Network organizational perspective on globalized innovation processes.á·áááááááá Performance assessment in cross-border mergers and acquisitions.á·áááááááá The human side of national and firm-level competitiveness.á·áááááááá Country-of-origin effect on brand perception.á·áááááááá Role of culture international joint venture management.á·áááááááá Multiculturalism and strategizing in international firms.