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CUSTOMER MOAT IBD

EDDIE SUNG
EDDIE SUNG
09 / 2016
9780996919067
Inglés

Sinopsis

A Practical Guide to a Winning Business Strategy What makes a company competitively superior to another? Which actions lead to greater market share and profitability? And why is it important to view customer decisions as probabilities?á In this groundbreaking work, Eddie Sung condenses the field of business strategy into a powerful, modern framework that is easy to understand. In doing so, he has created new measurements for evaluating the successáand failure of businesses. Importantly, the Customer Moat expands the field of strategy farábeyond Porter&rsquo,s Five Forces and SWOT. Told through engaging stories that range from the marketing research ofáAndrew Ehrenberg to the pricing power of See&rsquo,s Candies, from the competitiveábehavior of the Galápagos finches to Costco&rsquo,s rule that drives low costs, theáCustomer Moat Formula (CMF) is a modern understanding for how intrinsic loyalty leads to greater profit. The CMF also details the eight fundamental tools that all companies possess foráattaining greater competitiveness. These tools build intrinsic loyalty within aácompany&rsquo,s customer base and work to improve the bottom line by achieving greaterámarket share and higher profit margins. In a complex world, theáCustomer Moatápresents a powerful compass for guiding businesses toward real-world results.