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SBERBANK IBD

EVGENY KARASYUK / WHITE
GLAGOSLAV PUBLICATIONS B.V.
03 / 2015
9781782670926
Inglés

Sinopsis

The book sheds light on how Sberbank of Russia was transformed from the old-school institution with outlived Soviet practices into a decent member of the worldâÇÖs financial elite and one of the richest brands on the planet.Sberbank reform was an unprecedented event in the history of Russian business. Never before such a large post-Soviet establishment has undergone such a radical and total reorganization according to western patterns. Initiator of the Sberbank reform in 2007 is the ex-minister and well-known liberal German Gref, whose ambitious plan was to turn this huge, unwieldyáinstitution into an advanced financial company.áWins and losses of GrefâÇÖs team became not just a personal achievement or the bankâÇÖs chief failure. They essentially answered the keyáquestion of Russian business: can people in Russia work on the same level as people in the West?For the purpose of this book, journalist Eugeny Karasyuk conducted dozens of interviews with employees of Sberbank on different levels. The result is a breathtaking economic thriller with a remarkable story of how progressiveámanagement techniques were implemented in that reality.Sberbank: The Rebirth of RussiaâÇÖs Financial Giantáwill be interesting to anyoneáseriously considering reforms in oneâÇÖs company, and those who are curious about doing business with Russia.