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BRAND IDENTITY BREAKTHROUGH / ????????? ?????? IBD

IDENTITY PUBLICATIONS
03 / 2017
9781945884320
Ruso

Sinopsis

Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing-brand identity. Does yours stand out from the crowd?áWith a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.áWhether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more-and at higher prices-giving the customers exactly what they want and sending your profits through the roof.áÐúожеÑé ли ваÑê бизнеÑü ÑÇаÑüÑüказаÑéÑî о Ñüебе? ÐÈ Ð´Ð¾Ð»Ð¶ÐµÐ½! ÐÆÑï же наÑçали ÑüоздаваÑéÑî его еÑëе Ñü Ñéого моменÑéа, когда впеÑÇвÑïе оÑéкÑÇÑïли двеÑÇÑî Ñüвоего оÑäиÑüа! ÐÜаждÑïй гоÑéовÑïй пÑÇодÑâкÑé, вÑïÑêедÑêий в ÑüвеÑé оÑé ваÑêего имени, более Ñéонко оÑéÑéаÑçиваеÑé ÑüвоÑÄ ÑâникалÑîнÑâÑÄ Ð½Ð¸ÑêÑâ в оÑéÑÇаÑüли, ÑüоздаваÑŠоднÑâ, оÑçенÑî важнÑâÑÄ Ð²ÐµÑëÑî - индивидÑâалÑîноÑüÑéÑî бÑÇенда. ÐÆÑïделÑÅеÑéÑüÑŠли ваÑê бÑÇенд ÑüÑÇеди множеÑüÑéва дÑÇÑâгиÑà?áÐôÑÇегоÑÇи Ðöил, изÑâÑçаÑŠбизнеÑü по вÑüемÑâ миÑÇÑâ на пÑÇоÑéÑÅжении деÑüÑÅÑéи леÑé, оÑéÑïÑüкал клÑÄÑç к ÑüозданиÑÄ Ð¸Ð½Ð½Ð¾Ð²Ð°Ñåионной индивидÑâалÑîноÑüÑéи бÑÇендов и неповÑéоÑÇимÑïÑà иÑüÑéоÑÇий бизнеÑüа. ÐÆ книге ÐáеволÑÄÑåиÑŠбÑÇенда, вÑï, как владелеÑå малого бизнеÑüа, ÑâзнаеÑéе, как ÑÇазвиÑéÑî оÑéÑçеÑéливÑâÑÄ Ð¸Ð½Ð´Ð¸Ð²Ð¸Ð´ÑâалÑîноÑüÑéÑî бÑÇенда, обÑèединÑÅÑŠваÑêи лиÑçноÑüÑéнÑïе каÑçеÑüÑéва и ÑåенноÑüÑéи Ñü ÑäÑâнкÑåионалÑîноÑüÑéÑîÑÄ Ð²Ð°Ñêей пÑÇодÑâкÑåии, и как ÑüÑéаÑéÑî незаменимÑïм бÑÇендом и компанией на ÑÇÑïнке.лвлÑÅеÑéеÑüÑî ли вÑï ÑÇÑâководиÑéелем Ñâже ÑÇаÑüÑéÑâÑëей компании, или ÑéолÑîко наÑçинаеÑéе Ñüвой бизнеÑü, книга ÐáеволÑÄÑåиÑŠбÑÇенда поможеÑé вам по-новомÑâ оÑüмÑïÑüлиÑéÑî поÑüледоваÑéелÑîноÑüÑéÑî ÑüозданиÑŠпÑÇодÑâкÑéа, его индивидÑâализаÑåиÑÄ, ÑüÑéÑÇаÑéегиÑÄ Ð¿Ð¾Ð·Ð¸ÑåиониÑÇованиÑŠбÑÇенда и ÑÇазÑÇабоÑéкÑâ бизн